Re-Bridging the Human-Food Relationship
Historically, humankind had a very close relationship with food on the grounds that we either foraged, grew or hunted the food we ate. Our lifestyles have drastically changed since then, and we have become increasingly detached and further uninformed about the origins of our food, and with widespread use of pesticides and additives in the agricultural industry, our health is jeopardised as a result.
JustGood is about re-bridging the human-food relationship and promoting living healthy through food. To realise this enormous aspiration, we have built Smart Farms that harvest vegetables that are fresh, safe, pesticide-free, effortlessly traceable, and increasingly affordable.