Driven by the belief that safe, healthy food should be the norm rather than the exception, JustGood Roots specializes in cultivating and harvesting fresh produce with zero pesticides and additives. Our produce is grown using sustainable farming practices to bring you greens packed with nutrition, flavor and taste – without causing harm to the air, water and soil on which our farms are built on.
JustGood Farms is the centralized procurement for agriculture crops. We adhere to a strict quality control process to ensure our fresh produce meet the criteria of the highest safety standards. This includes local produce that is ethically and responsibly sourced from myGAP and myOrganic farms.
When we partner with local farmers, we extend our technological resources so they acquire the capacity to grow high-yield and high-quantity crops sustainably for the long-term – therefore contributing to the sustainability of their livelihood.
Premium Online Grocer
JustGood Grocer is a premium online grocer. We are passionate about food and how it is grown. Our fresh ingredients are cultivated responsibly and sourced ethically with emphasis on traceability. We are committed to deliver convenience to our customers with a wide selection of everyday consumables and essentials at an affordable price.
In line with environmental sustainability, we do our part by minimising the use of plastic packaging. Our fresh vegetables are packed in recyclable kraft bags, and all orders that we fulfil are only packed in paper bags or boxes.
Enabling Food Safety Through Traceability
JustGood Group is committed to shorten the supply chain between food producers and consumers, sustain the local food chain whilst empowering consumers with food knowledge through different offerings.
With the aim to make food safe and accessible, our consolidated platform collaborates with both upstream and downstream sections, to improve supply chain visibility. Using real-time data across our ecosystem, we capture the complete lifecycle information of our products from the first to the last mile. This ensures products, particularly fresh products, are delivered fresh, on time and with minimal wastage.