Sustainable Ecosystem

Our unwavering mission is to make fresh, safe, nutritious, and pesticide-free food available to everyone, furthermore we are tremendously passionate about accomplishing our mission sustainably.

 We are committed to sustainability of our business and the ecosystem in which we function – people, agriculture, and environment.

Our Businesses

JustGood Group comprises four verticals centered around quality, transparency and sustainability.
JustGood Roots
Our Farm

Driven by the belief that safe, healthy food should be the norm rather than the exception, JustGood Roots specializes in cultivating and harvesting fresh produce with zero pesticides and additives. Our produce is grown using sustainable farming practices to bring you greens packed with nutrition, flavor and taste – without causing harm to the air, water and soil on which our farms are built on.

JustGood Farms
Partner Farms

JustGood Farms is the centralized procurement for agriculture crops. We adhere to a strict quality control process to ensure our fresh produce meet the criteria of the highest safety standards. This includes local produce that is ethically and responsibly sourced from myGAP and myOrganic farms.

When we partner with local farmers, we extend our technological resources so they acquire the capacity to grow high-yield and high-quantity crops sustainably for the long-term – therefore contributing to the sustainability of their livelihood.

JustGood Grocer
Premium Online Grocer

JustGood Grocer is a premium online grocer. We are passionate about food and how it is grown. Our fresh ingredients are cultivated responsibly and sourced ethically with emphasis on traceability. We are committed to deliver convenience to our customers with a wide selection of everyday consumables and essentials at an affordable price.

In line with environmental sustainability, we do our part by minimising the use of plastic packaging. Our fresh vegetables are packed in recyclable kraft bags, and all orders that we fulfil are only packed in paper bags or boxes.

JustGood Meal
Our Kitchen
JustGood Meal is a meal delivery service that offers wholesome, delicious meals available in ready-to-eat and ready-to-cook choices. Helmed by renowned chef, Malcolm Goh and his team, we firmly believe that good food doesn’t have to be expensive. Whenever possible, our produce are sourced from our own home brands, JustGood Roots and JustGood Grocer. All meals are conveniently delivered to your doorstep.

Enabling Food Safety Through Traceability

Enabling Food Safety

JustGood Group is committed to shorten the supply chain between food producers and consumers, sustain the local food chain whilst empowering consumers with food knowledge through different offerings.

With the aim to make food safe and accessible, our consolidated platform collaborates with both upstream and downstream sections, to improve supply chain visibility. Using real-time data across our ecosystem, we capture the complete lifecycle information of our products from the first to the last mile. This ensures products, particularly fresh products, are delivered fresh, on time and with minimal wastage.

Key Capabilities

Information and technology underpin our business operating model.


Food safety has become increasingly important to consumers. With the use of our proprietary trace technology, we track and capture all aspects of our fresh food journey from production to distribution within our centralized system.

Digital Warehouse

To minimize overstocking and food wastage, as well as ensuring availability of the freshest produce, our digital warehouse is equipped with handheld solutions designed to track and analyze inventory movement. Using predictive analysis, our procurement team has data to make informed decisions on what and how much to restock based on past demands.

Smart Logistics

Our knowledge-based system is seamlessly integrated with our logistic partners and in-house delivery fleet. Real-time traffic helps ensure that the first collection and the last mile delivery are prompt, always available and completed within the shortest time possible.
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